The dancehall industry: How the ‘fringe’ is thriving with the big money
7 News Sports The Dancehall Industry The Dancehouse is thriving as the biggest of the big in Australia, according to a new report.
The report from the Australian Dancehall Music Association (ADAMA) estimates that dancehall has grown by a whopping 60 per cent since the 1970s, with more than a third of the market now in the hands of the fringe.
The number of dancehall performances has also increased by a staggering 94 per cent in the last decade.
Advertisement Advertisement Advertisement It’s an industry that has become so entrenched that it now commands more than 50 per cent of the Australian music market, with the major labels now the biggest earner in the sector.
That’s a massive increase from less than 5 per cent when the industry was in its infancy, but it is the biggest jump in performance revenues in the industry’s history.
It is also the biggest leap in revenue since the industry began collecting royalty payments in 1979, when the major label system first came into place.